Selected Work
Work
Real sites, built for real small businesses. Websites that work as hard as you do.
Case Study — Website Design
Dump Trailer Rental Website
A rental website built to book trailers.
The challenge
What I did
The client is a brand-new dump trailer rental business in Utah, run by two local owners. They needed a website that could explain what they rent, show how easy it is to get a trailer, and turn a visitor into a phone call — without feeling corporate.
- Brand-forward design. Rugged orange-and-black styling that matches the work. A clear first impression. "Rent it. Handle it." plus exactly what they rent and two contact buttons, all above the fold. Simple service breakdown. How It Works (we deliver or you pick up), What We Haul, and Rental Lengths — every question a renter has, answered in plain language. Booking-first calls to action. Click-to-call phone number and email on every screen, ending in a bold "Ready to book your trailer?" close. Local trust signals. "Locally owned" positioning and the owners' story — no corporate runaround, no hidden fees. Mobile-first build. Most renters book from their phones, on a jobsite or in a driveway. The site is designed for thumbs first.
The hero: headline, offer, and two ways to contact — all above the fold.
Pricing: rental rates spelled out up front, so visitors know the cost before they call.
The site was built to turn a ten-second visit into a phone call — clear offer, zero friction, contact options everywhere.
Case Study — E-Commerce Website Design
Beauty E-Commerce Website
A boutique storefront built to sell.
The challenge
What I did
The client sells curated skincare and boutique beauty products and needed a storefront that felt high-end, made shopping effortless, and turned browsers into buyers — on desktop and phone.
- Editorial hero. "Vibrant. Graceful. Uniquely divine." with two clear paths — take the beauty quiz or shop products. Quiz-first lead capture. Beauty quiz buttons on every key screen, so visitors get a personalized path instead of bouncing. Curated shop collections. Products grouped as hand-picked favorites, so browsing feels personal, not endless. Wellness section. Supplements presented as "wellness from the inside out," each with a one-tap Shop Now button. Mobile-first layouts. Every section designed for desktop and phone, since most shoppers buy on mobile. Built to convert. Clear Shop Now buttons and simple navigation on every screen.
The Home Page: high-gloss editorial design meets a clear 'Shop Now' path.
The Shop: clean, filterable product categories designed for quick discovery.
The Mobile View: optimized for speed and one-handed checkout.
The store was built to turn a first visit into a first order — clear paths, quiz capture, and Shop Now buttons everywhere.
More work coming soon.
New projects are added here as they launch.