Most leads aren't lost to a competitor. They're lost to silence.

I build websites for small businesses. And at least once a week, I talk to an owner who isn't ready to hire that out — but still needs the work done. What they say, almost word for word, is: "Just tell me what to do."

"My website needs a refresh." I hear this on consult calls all the time — and half the time, the person saying it isn't sure what they're actually asking for. A new look? A few tweaks? A whole rebuild?

Your website gets traffic. People land on it, scroll around, and leave — and you have no idea who they were or how to reach them again.

Before I change a single thing on a client's website, I run it through the same 5-point audit. Here's exactly what I check.

Hi, I'm Destiny