Small Business Marketing Guides: The Systems I Build for Clients, Written Down
I build websites for small businesses. And at least once a week, I talk to an owner who isn't ready to hire that out — but still needs the work done. What they say, almost word for word, is: "Just tell me what to do."
So I wrote it down.
What these small business marketing guides are
Everything I do for a client runs on a system: fix the website, get found on Google, get seen on social, follow up until you're booked, and stay remembered by email. These small business marketing guides are that system, broken into five short books — one per piece — written in plain English for owners doing it themselves.
No theory. Each guide is the actual checks, pages, and routines I run for paying clients, in the order I'd do them for you. Every one ends with a worksheet and a 7-day plan, because reading about your marketing isn't the same as fixing it.
The five guides
DIY Website Fixes — fix the site you already have. Before you pay anyone for a rebuild, run the audit. This guide walks the same 5-point check I run on every client site — first impression, mobile, clear next step, trust, speed — then shows you the fixes, and how to honestly tell whether you need a refresh or a rebuild.
SEO Basics — get found on Google. What keywords are, where they go, what your pages and photos should say, and how Google decides who shows up — in plain English, with a 7-day plan that gets the basics live on your real site.
Social Content — get seen without living on your phone. A profile that sells, content pillars so you never stare at a blank caption box, hooks, hashtags, and a calendar you can actually keep — built for owners who have a business to run.
Follow-Up — get booked. Most leads aren't lost to competitors; they're lost to silence.
The fast first reply, the nudge sequence, the simple pipeline, and the long game that turns one job into reviews and referrals.
Email Basics — stay remembered. Why your email list beats any algorithm, how to set it up without the tech headache, the welcome sequence, and the monthly newsletter that keeps past clients coming back.
If more than one of those leaks sounds familiar, the five guides also live in one book: The Whole System — Get Found · Get Seen · Get Booked. It's the complete library in a single volume — same chapters, same worksheets, same 7-day plans — for owners who want the whole system on the shelf instead of five separate files.
Start where it leaks You don't need all five. You need the one that's costing you the most right now. Start there, work the 7-day plan, and move to the next leak when you're ready. Who these guides are not for
If you'd rather hand the whole thing off — the build, the SEO, the forms, the follow-up — that's literally my day job, and these guides will just show you what's happening behind the curtain. Hire it out and skip the homework; no hard feelings. The guides are for the owners who want to do it themselves and do it right.
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